THE AGENCYpowered by HouseMe.ai
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Privacy Policy

Effective date: March 23, 2026

1. Introduction

HouseMe.ai (the mobile application, website, and related services, collectively the "Service") is operated by The Agency D.C., a licensed real estate brokerage located at 6101 Executive Blvd, Suite 240, North Bethesda, MD 20852. References to "we", "our", or "us" in this Privacy Policy refer to The Agency D.C.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access or use our Service. We are committed to protecting your privacy in accordance with applicable US federal and state privacy laws, including the privacy laws of the District of Columbia, Maryland, and Virginia.

By using the Service, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the practices described here, please do not use the Service.

2. Information We Collect

Personal Information You Provide:

Information Collected Automatically:

Location Data: With your permission, we may collect precise location data from your device to provide location-based property search results and neighborhood information. You can disable location access through your device settings at any time.

3. How We Use Google User Data

When you sign in with Google, we receive your Google account email address, name, profile photo, and a unique Google account identifier. We use this information solely to:

We do not sell or share Google user data with advertisers, data brokers, or unrelated third parties. We do not use Google user data for advertising. We do not use it to train any AI/ML model. Google user data is stored encrypted in transit (HTTPS/TLS) and at rest (Google Cloud / Firebase encryption).

You can revoke our access to your Google account at any time at https://myaccount.google.com/permissions or by deleting your HouseMe.AI account (see "Account Deletion" below).

4. Cookies and Analytics

We use essential cookies for authentication and session management, and first-party analytics (Firebase Analytics and Google Analytics) to understand how users interact with the Service so we can improve it. This analytics data is used by us for the operation and improvement of HouseMe only. We do not track you across other companies’ apps or websites, we do not link this data with third-party data for advertising, and we do not share it with data brokers. Because we do not track users as defined by applicable app-store guidelines, no App Tracking Transparency permission is requested.

5. How We Use Your Information

6. Information Sharing and Disclosure

Licensed Real Estate Agents and Brokerages: When you request a viewing, submit a lead capture form, or ask to be contacted, we share your contact information and property interest details with licensed real estate professionals to facilitate your request.

MLS Providers (Bright MLS): We share certain information with Bright MLS as required for compliance auditing and under our data licensing agreement.

Service Providers: We use Google Cloud and Firebase (hosting, authentication, database, analytics), Google Cloud language model services (AI chat assistant), and Bright MLS (US MLS data via the BRIGHT IDX program). These providers process data on our behalf and are contractually obligated to protect your information.

Mortgage Partner: We do not currently share your details with mortgage lenders in the United States.

Legal Requirements: We may disclose your information if required by law, regulation, court order, subpoena, or governmental request.

We do not sell your personal information to third parties. We do not share your data with advertisers or data brokers.

Mobile and text messaging data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are never shared with any third party, except with the messaging providers that deliver the messages on our behalf.

7. Automated Estimates and Insights

HouseMe.ai provides automated property valuations, market analysis, recommendations, summaries, and conversational responses through the in-app assistant. All automated valuations and recommendations are provided for informational purposes only. They are not professional appraisals, financial advice, or investment recommendations. You should always consult a licensed REALTOR®, appraiser, or financial advisor before making real estate or financial decisions.

7B. Phone Numbers, Messaging and Calls

When you give us a phone number, we use it to reach you about your enquiry by text message (SMS/MMS), WhatsApp, and telephone call — including messages and calls made or answered by our AI assistant, Paige. What we keep: the number itself, your consent and where it came from, the messages and call transcripts exchanged, delivery status, and any opt-out you make. Calls may be transcribed; we do not record call audio unless we tell you at the start of the call.

You can stop any channel at any time: reply STOP to a text, use the unsubscribe link in an email, tell us on a call or in chat, or email dev@houseme.ai. Opt-outs are recorded against your record and honoured across every channel; we keep a minimal record of the opt-out itself so we do not contact you again by mistake.

Messages and calls are delivered by our communications providers (including Twilio and SendGrid), who process this data on our behalf under contract. See Section 6 for how mobile data is treated.

7C. Facebook Messenger and Instagram Messages

You can message Paige, The Agency's AI real estate navigator, on our Facebook Page through Facebook Messenger or on our Instagram account, or comment on our posts there. When you do, Meta sends us:

How we use it: Paige is an AI, and she uses your messages to reply and help you find homes — answering questions, suggesting listings and linking to them on HouseMe.ai. If you share a phone number in the conversation, we may contact you about your enquiry by text message or telephone call as described in Section 7B, and you can opt out at any time. Your conversation is saved with your HouseMe.ai record and is visible to our staff and to the real estate agent assigned to help you.

We only reply; we never message you first. Paige answers messages you send us, within the 24-hour window Meta allows after your message, and a comment on our posts can receive at most one private reply. We do not send you unsolicited or promotional messages on Messenger or Instagram. Reply STOP at any time and Paige will stop replying there.

Retention: Messenger and Instagram conversations are kept like the rest of your personal information (Section 11) — for as long as your record is active, and removed within 30 days of a deletion request, except where retention is required by law or for fraud prevention.

Deleting it: message DELETE MY DATA to Paige on Messenger or Instagram, or email dev@houseme.ai. Full instructions: How to delete your data.

8. Your Privacy Rights

Under applicable US federal and state privacy laws, you have the following rights regarding your personal information:

To exercise any of these rights, contact us at dev@houseme.ai. We will respond within 30 days.

9. Account Deletion

You may delete your account and associated personal data at any time by:

Upon receiving your deletion request, we will delete your account and profile information, saved properties, search history, AI chat history, and lead submissions within 30 days. Some information may be retained for legal/regulatory compliance (including Bright MLS audit requirements).

Full instructions, including a request form you can use without the app: Delete your account.

10. Data Security

We implement industry-standard measures: HTTPS/TLS in transit, encryption at rest via Google Cloud, Firebase Security Rules, role-based access controls, and regular security reviews. No method of electronic transmission or storage is completely secure.

11. Data Retention

We retain your personal information for as long as your account is active. After deletion, data is removed within 30 days, except where retention is required by law or for fraud prevention. Automatically collected analytics are retained for up to 26 months.

12. Children's Privacy

The Service is not directed to individuals under 18. We do not knowingly collect personal information from children under 18.

13. Third-Party Links and Services

Our Service integrates with Google Sign-In, Apple Sign-In, Google Maps, Google Analytics, Firebase Analytics, Google Cloud language model services, and Bright MLS. We are not responsible for third-party privacy practices. Review their policies before providing them with information.

14. International Data Transfers

Your information is stored and processed on servers located in the United States through our use of Google Cloud and Firebase infrastructure. By using the Service, you consent to these transfers. We ensure appropriate safeguards are in place to protect your information in accordance with applicable US privacy laws.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy, update the effective date, and notify you via email or in-app notification. Continued use after changes constitutes acceptance of the revised policy.

16. Contact Us

The Agency D.C.
6101 Executive Blvd, Suite 240, North Bethesda, MD 20852

Privacy inquiries: dev@houseme.ai
General inquiries: dev@houseme.ai